Show Notes
EP 53. Do we need water in our haircare? Stephanie Farsht, co-founder and CEO of Small Wonder, had that question in mind as she and her team launched the world's first powder-based haircare line. We chat about the future of haircare, the advantages of going waterless, and the lessons Stephanie and her team learned from disrupting an entire category. We also get into what it takes to actually change consumer behavior, the importance of sustainability, how to fail fast, the skills needed for entrepreneurship, and why "normal" isn't always optimal.
In this episode:
- The surprising reason your shampoo and conditioner may be delivering less than the label promises
- How questioning "normal" led to the creation of Small Wonder
- The advantages of waterless formats for haircare and other categories
- The early product failures that helped shape Small Wonder's current format
- What needs to happen for consumers to actually change their behavior
- The three entrepreneurial skills Stephanie says matter more than any business school curriculum
Resources
- Small Wonder website: www.smallwonder.world
- Follow Small Wonder on Instagram: @smallwonder.world
Guest Bio
Stephanie Farsht is the Co-Founder and CEO of Small Wonder, a professional-grade, powder-to-lather haircare brand designed around freshly activated formulas, maximizing the potency of active ingredients at the moment of use -- where every ingredient earns its spot and nothing is diluted. She helped develop the patented refillable Wonder Bottle, engineered to keep powder dry while delivering an effortless dispensing experience. Before founding Small Wonder, Farsht spent over 15 years at Target Corporation and served for eight years as an adjunct professor at Northwestern University’s Kellogg School of Management, teaching entrepreneurship and innovation. She holds a BA in Economics and French from the University of Wisconsin–Madison, an MBA in Finance and Strategy from Northwestern University’s Kellogg School of Management.
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