Show Notes
I answer a listener question on product validation and the best way to launch new projects. I share why I prefer building a simple MVP over just creating landing pages, and why I believe organic traffic beats paid ads unless you’re an expert. I break down the role of distribution and audience in finding traction. I also discuss recent Twitter drama about the “shotgun to sniper” approach, and why I think distribution often matters more than just launching many products.
Twitter: https://x.com/wbetiago
Linkedin: https://www.linkedin.com/in/tiago-ferreira-48562095/
My products:
Timestamps by PodSqueeze
Introduction and Listener Appreciation (00:00:00)
Listener Question: Product Validation Strategies (00:02:20)
Tiago’s Take: MVP vs. Landing Pages (00:03:19)
Landing Pages and Their Limitations (00:07:22)
Getting Traffic: Paid Ads vs. Organic Launches (00:08:36)
How to Launch Without an Audience (00:10:08)
Building Recurring Traffic and Scaling (00:13:49)
Twitter Drama: Shotgun to Sniper Strategy (00:15:05)
Tiago’s Response: The Importance of Distribution (00:16:09)
Social Media Algorithms and Polarization (00:18:39)
Distribution vs. Catching the Wave (00:21:06)
Audience as an Unfair Advantage (00:24:54)
Audience-First Approach and Examples (00:25:53)
Conclusion and Call for Feedback (00:26:59)